FSOLab 4 concept
In FSO Lab4 we are co-creating innovative and novel communication methods informing civil society about food safety research and the risk assessment process. We do so through participatory workshops with more than 20 lab participants representing food safety actors, food industry and consumer associations from throughout the EU and associated countries.
With the overall aim to engage different actors from the food safety system in the process of identifying, developing, implementing and evaluating innovative and novel pilot communication methods for FSAs communicating the science-based risk assessment process to civil society, for lab participants by engaging in the participatory process, they will exchange observations and viewpoints, engage in dialogues, weigh and balance arguments, offer reflections and associations and put facts into a contextual perspective, co-creating a tangible output to be put into practice.
Why FSOLab 4 topic is important?
The topic of risk communication to civil society is important and a highly relevant topic because foodborne incidents have impacts on public health causing financial losses at the macro, meso and microlevel of societies. Effective risk communication – that is the exchange of information, advice and opinions between experts and civil society through communication techniques ranging from media and social media communications, mass communications and community engagement – must enable people at risk to take informed decisions to protect themselves and people in their near surroundings. Through stakeholder involvement – represented by FSAs, food industry and consumer association – in participatory workshops, we aim at co-creating food safety communication methods that will be implemented in practice and evaluated and eventually benefit civil society contributing to greater awareness of food safety research and the risk assessment process.
The first of three workshops was held online from 14-15 September 2021, involving 21 participants from 11 countries representing food safety authorities, industry/companies, research, civil society, and communication services. At the end of the 2nd day, lab participants came to an agreement on 1 pilot idea:
Science-based reliable information on food safety and risk assessment are provided by funny characters/avatars who represent:
i) people making common food safety mistakes, and
ii) attractive food safety authorities/professors who provide reliable information and links to trusted sources.
Within three dedicated sub-groups corresponding to three stakeholder groups, Food Safety Authorities (FSAs), Industry and Consumers, in prototyping sessions, lab participants prepared models/sketches and visualized these considering the goals, the target groups, resources, which aspects of the visions and of the current reality are addressed. Before the end of day 2, each group was asked to nominate a leader and co-leader and to work on a detailed pilot plan including time structure, target group definition, information and research required, responsibilities and roles, milestones, and next steps.
Dr. Line Friis Lindner
FSOLab 4 Next Steps & Updates
Cycle 2 of FSOLab 4 begins with the second workshop which will take place online 8-9 November 2021 after which the pilot action(s) will start running. So, stay tuned for more news on how we co-create innovative and novel communication methods informing civil society about food safety research and the risk assessment process using the “Social lab method”!